🔥 How I Break Down Artist Markets

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Hey there! So, I've been getting a lot of questions lately about how I analyze an artist’s market. What exactly goes into it? Today, I’m going to break it all down for you.

But before we get started, quick side note—last week, I forgot to mention that some market data I used in that app ranking, it was updated with info from ArtFacts. It’s one of the best in the biz, so... my bad for the late mention. Better late than never, right? 🤷🏼‍♂️

Now, let's talk about how I approach market metrics. To keep it simple, I’ll use Elizabeth Peyton as an example. A little while ago, I shared about her work, Torino (1999), which sold at Phillips for £431,800—8% above its estimate. Pretty solid, if you ask me.

And if you missed it, I also posted a video about her earlier this week—go check it out when you get a chance.

theartmarketguy

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When I talk about artists and their markets, I try to give you the right amount of market context—sometimes a lot, sometimes just a bit—depending on what the situation calls for. The tricky part? It’s hard to cover all the metrics in just 60 seconds or a few lines. Unless, of course, you want to have a full-on conversation with yourself…

But guess what? Today is the day! 🤓 I’m giving you the whole enchilada—a full report just like the ones I use for my newsletter and videos. We’re talking 28 different metrics here, from the usual suspects like sell-through rate to more advanced stuff like financial ratios. It’s all in there for those of you who love to dig deep.

Plus, I’ve included a document that walks you through the methodology behind these metrics so you can see exactly how I got these insights. No smoke and mirrors—just the real deal.

So, are you ready to dive in? Let me know what you think or if you have any questions. I love hearing your thoughts.

Talk soon!

Alvaro

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See you next Wednesday!

-Alvaro (@theartmarketguy)

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Disclaimer

Not financial advice. Frame&Flame is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions.