🔥 Mid-Tier Money Moves + Ad Minoliti

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HEY Y’ALL!

Thanks for all the great feedback on the Andy Warhol piece I shared last day!

🔥 ICYMI – Catchs from the Last Week:

1. Michael Childress, Aurummm, 2021 - priced at £4,000

2. Tomokazu Matsuyama, Daylight Away, 2021 - priced at £5,500

3. Tracey Emin, No! This is sad, 2022 - priced at £9,500

Today we have an Ad Minoliti that weaponizes cuteness, priced like decor, built like critique. Plus, dealers dump seven-figure flops while mid-tier liquidity leads the exits.

-Today’s Catch-

Ad Minoliti

💭 My 2 Cents: Teteritas is a Trojan horse. It walks in looking like preschool wall art—sugar pinks, baby blues, geometric blobs, but it’s carrying a manifesto on gender, power, and the failure of modernist purity. That eye staring out of the candy-colored void? It knows exactly what it’s doing. This isn’t surface-level “queer joy,” it’s calculated disruption. Minoliti weaponizes cuteness like a scalpel. If you're still stuck collecting Cold War minimalism, this one's probably too honest for your walls.

🔑 Key Numbers: 2021 canvas, 100 x 100 cm, acrylic, priced at £21,500 (approx. $27,000). Provenance? Solid: Crèvecœur Paris → private French collector. Minoliti’s last few solos include Peres Projects Seoul, BALTIC, Tate St Ives, CAM St. Louis. Institutional buys keep stacking (Kadist, PAMM, Taguchi Collection). Still priced below overhyped peers who haven’t touched Venice or a Tate wall.

🧠 Why It’s a Smart Pick: You're buying into institutional momentum without paying spec-flipper premiums. The market hasn’t caught up to the CV yet. This is a primary-market sleeper with legs, and Teteritas hits the sweet spot: iconic style, clear period, pre-hype price.

Turn Art into an Asset Class

Each week, I open five private strategy calls for collectors who want their next acquisition to work harder — capital appreciation, liquidity, hard data, zero guesswork.

✅ 30-minute 1-on-1 portfolio audit: we map your budget, risk, and exit horizon, then pinpoint specific artworks currently on the market.

✅ Two months of Artscapy Club membership — free. Early-access deals, price indices, peer portfolio insights. Regular price: $120. You pay $0.

Here’s what a collector messaged me after our call last week:

Five spots only. Once they fill, next availability is June.

-In a Minute-

🔥 Words I Like: shock absorber, flip-flop, backchannel

How to weaponise the $50k–$1 m band before your first espresso

Mid-tier isn’t sexy. That’s exactly why it works.

While everyone’s busy quoting Richter or chasing a third Julie Mehretu, smart money is quietly clearing $2.9B in deals between $100k and $1m.

That’s where the exits are. Fast enough to sell, serious enough to scale.

It’s the liquidity zone—where HNWs, institutions, and advisors all shop when they're not trying to impress anyone.

This isn’t small potatoes. It’s the 85 % that keeps the whole thing moving.

Flip-flop artists like Amoako or Yukhnovich may spike up top, but it’s the works under $1m that survive market turbulence.

Ask any dealer with skin in the game—they’re pushing consignment under $750k, not shopping seven-figure headaches.

The mental model is simple: find overlooked names priced just under their museum breakout.

Your toolkit: a spreadsheet, last night’s auction CSV, and a caffeine IV.

Cross-match hammer prices with what’s hanging at institutions. That’s your entry signal.

Then move fast. WhatsApp the dealer before your competitors even realize the catalogue’s live.

Cap each deal at 10 % of your total art budget. You want room to maneuver, not flex.

And keep a trailing stop-loss in mind—if two public comps fall 20 % below entry, list it and don’t overthink it.

You’re not married to the artist. You’re married to the upside.

The trophy hunters can have their PR. You’ll take the liquidity.

-Whenever You Are Ready-

Here are 3 ways I can help you:​

1. Serious about collecting? Join Frame&Flame Circle, my exclusive WhatsApp group for top-tier art connections. Apply now!

2. Get in front of my audience - With more than 10,000+ newsletter subscribers and 200k+ Instagram followers, my team and I work with dozens of partners in unique ways to help them grow. Interested in a partnership, tap here.

3. Don’t gamble on your art investments. Get a free advisory consult and 60-day membership at Artscapy—no guesswork, just expert guidance.

See you soon!

-Alvaro (@theartmarketguy)

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Disclaimer

Not financial advice. Frame&Flame is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions.