🔥 Surrealism Cashes In + Laust Højgaard

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HEY Y’ALL!

Thanks for all the great feedback on the Pablo Benzo piece I shared last day!

🔥 ICYMI – Catchs from the Last Weeks:

1. Otis Quaicoe, Sheena Skipper, 2020 - priced at at £17,500

2. André Butzer, Untitled, 2022 - priced at £130,000

3. Pablo Benzo, A Place Where I Like To Walking, 2021 - priced at at £4,000

Today we have a Laust Højgaard packed with ironic muscle—underpriced, and catching Asian collector buzz. Plus, Surrealism storms auctions; donors vanish.

But first…

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Here’s what a collector shared with me this week:

Limited spots available—book yours now.

-Today’s Catch-

Laust Højgaard

💭 My 2 Cents: If you want subtlety, look elsewhere—Højgaard’s Olympic is an absolute meat parade. This red beast is a comic-book Hercules, flexing harder than your average crypto bro after a bull run. It’s a little absurd, but that’s the point.

🔑 Key Numbers: Painted in 2022, sized at 70 x 50 cm, priced at £5,750—honestly, pocket change in today’s market for betting on a rising talent like Højgaard. Similar-sized works are already punching above their auction estimates, proving buyers aren’t shy about backing these steroid-infused heroes. Plus, provenance from AucArt straight into an Asian private collection means global wallets are waking up.

🧠 Why It’s a Smart Pick: In a market crowded with wannabe-intellectual abstractions, owning a canvas that literally screams “power move” is a nice play. Højgaard has cornered the market on irony-laced masculinity, giving collectors something punchy, provocative, and Instagram-friendly. Risk-wise, sure, tastes might shift, but betting on this Danish rising star who consistently sells out editions seems smarter than holding another beige minimalism snoozefest.

-In a Minute-

🔥 Words I Like: sketchy, ghosted, shitstorm

Surrealism Is Back

Rich museum patrons are ghosting faster than a bad Tinder date after activists made it sketchy to put your name on a gallery wall. The British Museum and the Louvre still crave big money—billion-pound renovations aren’t cheap—so directors are flirting awkwardly with tech money, hoping to sell Monet’s emotional ROI to dudes obsessed with data. Good luck with that shitstorm.

Auction houses are feeling the chaos too. Sotheby’s and Phillips got burned badly last week, pushing overpriced Picassos and uninspired Basquiats nobody really wanted. Meanwhile, Christie’s quietly pulled dusty Magrittes and Delvaux masterpieces from hidden storage lockers, cashing out on surrealist weirdness that collectors suddenly crave. Take note: weird sells; mediocre gets ghosted.

Speaking of surreal, even dinner parties have gone full Dalí, with Pinterest tablescapes full of melting clocks and butter-covered candelabras. Ridiculous? Absolutely. But Dalí himself would be proud.

Galleries finally figured out nobody wants ten half-assed exhibitions a year, slowing down to fewer, better shows. Collectors might enjoy the breather, but snooze too long, and you'll miss the gems.

Last tip: LG Guggenheim just dropped $100k on Ayoung Kim for her AI-driven storytelling. If you’ve been ignoring digital, wake up before your wallet regrets it.

-Whenever You Are Ready-

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See you soon!

-Alvaro (@theartmarketguy)

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Disclaimer

Not financial advice. Frame&Flame is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions.